Free Your Spirit CW/AD: Juho Kim
Youth Advocates cares about the connection between spirituality and freestyle. The heart of Hip Hop reflects that our artists' expression only limited by their unlimited imagination. Through the four pillars of Hip Hop, we show the world what it means to truly be free both individually, and as a community as we strive to synergize with our spiritual sanctuary.
YA HQ
YA headquarters should represent the synergy between the freedom of a religious sanctuary with the freedom of expression. We start the campaign off with a bang and showcase local artists' street graffiti, a tag team of creators who showcase the unique spiritual synergy of Hip Hop and the Church.
The DJ Chronicles would galvanize the HQ grand opening, celebrating the OG’s who pioneered and blazed a trail of mixing and mastering vinyls and music as well as learning the rich history of the art, for the young lions of Hip Hop to continue to innovate.
In addition to the weekly sessions that YA throws for the community, they will also host a slam where artists can smith words to capture the hearts and minds of the crowd through their verbal articulations.
We end the campaign with a script that shows a metaphor for how two dancers can converse without speaking a word and using Hip Hop as their vocabulary.