Selling Happy Feelings
The Good Patch doesn’t sell you a solution to insomnia, or a medical prescription for a morning pick me up. We sell you the feeling you get when you hold a soft bunny or the emotions you have when you finally get the number of the girl you were crushing on. Our patch replicates the little things in life that make your day, that make you feel good.
Puppy Break: Experiential
This experiential event would be a surprise, as The Good Patch team would unleash a furry wave of happiness in unlikely places such as a corporate office, library, and the DMV.
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Each puppy will have a Good Patch so people can take the these feelings home.
The Good Feeling Button
Twitter Collab
The good feelings button and someone can press it when they see a post that makes them feel good. When they press it, an effect occurs, along with a good patch message. The message will be subtle to not annoy the consumer:
“Take the good feelings with you”
AD: Jamie Jun
CW: Juho Kim